SPAM SPAM SPAM SPAM....SPAM!

Okay, so I love Bell of lost Souls, I really do.
They have a good healthy attitude of 'whole hobby' play.
But when a desperate need to defend their event overflows into an attack on a style of play, while lauding their own AFTER attacking other's for attacking theirs...(yes, quite a circle there, hurts my wee little brain too)...well, blech.

read their article here
SPAM, why it's not just a monty python bit anymore... (okay, so my title is more interesting than theirs)

and you might understand my take a little better.

First, Spam as a definition...
BigRed, you're not wholly correct.
Spam in the 'good' player's lexicon is redundancy for assurance. If two melta-units are good, 3-4 are better. NOT all units. NOT units to exclusivity.
I don't know a GOOD player out there who says you should only play with ONE unit in your army repeated over and over.

By intimating that spam is wholly negative, and a crutch for the weak minded, you neglect to recognize the inherint skill in both identifying the units that should be spammed, the units that need to support it, and where the DRT (diminishing return threshold) is reached.

By stating it's a crutch only for noobs, you denigrate the players who hone their list over time to the point where they know PRECISELY where the DRT is reached, or over-reached, and tune in supporting elements/excess from their. Or the shifts in play environments/new codices to identify when that particular SPAM element is no longer as viable/becomes stronger.

By creating an overall sense that 'generalists' are superior to 'spammers' you are generating a hostile environment to a play style in favor of your own pre-conceived notion of what is fair/creative. This seems to be counter to the 'flavor' from this site that I have gotten over time. Maybe I was wrong?
A generalist may have a desire to maintain his 'hobby' (a desire to field models he loves/prioritize looks over efficiency), a different play environment at his 'home' store that makes his particular build effective there or simply a different view on what is or is not spam.
By the more general definition of SPAM(larger numbers of superior units vs ALL of them), wouldn't your Overall Winner of BoLScon be considered a 'gaunt spammer?
He had arseloads of them right? He also went for 'fex/'rant/zoie redundancy (from a points perspective it looked like tyrant spam).

Also, when a 'spammer' wins an overall event, does this mean he was a mediocre player with a good list? What about said spammer running up against the rock to his scissors and still winning?
By your description of a generalist approach, a spammer that makes it through an entire tourney massacre after massacre shows a better acumen. Why, because he would have HAD to have had at least one unfavorable matchup if the environment was actually mixed. If not, then he would have had to have played (after round 1) a string of players with his own level of skill and army/rules understanding.
But reality is, spam laid down by a good player/general/list builder is not pure spam. The player recognizes weaknesses, strengths, and the most efficacious ways to fill those gaps.
Also, a 'spammer' has redundancy/duality in all his unit roles. A melta-spam guard army should have flamer support/flamer anti-horde transports. A THSS spam army should have vulkan support, and Hvy Flamer/Melta speeders for anti everything work in addition to av-14 transports.
A fire dragon/falcon/serpent/DA spam army has everything covered just with that little bit there, and mobile tarpits/anti horde with Destructor 'locks.

SPAM is a four letter word, but not a bad one.
All armies, generalists to spam (to everything in between) have elements that people take in excess regardless of common sense. They also all have 'bad' players that think their way is the right way till the get their arses handed to them...I have had 'fluffybunnies' tell me that the only way to play is without named characters, or anything resembling a net list. Guess what, I have been playing for so long that every one of my armies has gone from great, to mediocre, to shite and back again...It just so happens my love for rhinos and dreads has turned my 'meh' 3.5/4e army into spam...my mech guard into chimera/melta spam and my 'Zilla into strangler spam. But my 'generalist' solid 3.5/4e Eldar army, Necron army, Ork army has fallen by the wayside...and I don't care. They'll get played and tweaked for a while till the next edition, when they can become the new 'spam'(whatever it'll be called then for vilification) and I can actually say.."I played these when they SUCKED!"

:)